Every name carries a meaning. Ours carries a whole belief.
Two words: mimi ni
Founded by Linda Edson Mwakyusa, Mimini joins two Swahili words: mimi and ni. Together, mimi ni speaks of existence and can be used to describe identity. In English, it means “I am”.
It is the beginning of an affirmation — a sentence each of us finishes for ourselves.
“Simply the truth, more than a skincare.”
We affirm. We nurture. We glow.
We affirm — because we know our true glow begins from within. Inspired by Proverbs 23:7, we believe the way we see ourselves shapes how we live, and we want every Mimini product to be a daily reminder of the truth of who we are.
We nurture — because your skin deserves thoughtful care. That’s why we make natural, effective, safe and intentional skincare that truly cares for your skin and the world around us.
We glow — with a glow that begins within and shines through: in how we feel, encouraged and uplifted; in how we see ourselves, reminded of who we truly are; and in how our skin looks, healthy and glowing.
Names that mean something
- Kind! — a reminder to be kind to your skin, and to yourself.
- Tanzanite Glow — named after tanzanite, the rare gemstone found only in Tanzania.
- Grow & Glow — because real, lasting glow grows with time and patience.
- Sweet Mama — made for pregnant and nursing moms, with love for every stage of life.
And when you see #MiminiJasiri, remember that jasiri is Swahili for brave.
Mind, body, spirit
Skincare is part of how we care for our whole selves. When you pick up a Mimini product, we hope it reminds you of the truth: you are worthy of care, every single day.
Affirm your glow.
